Our formula is designed to maximize the impact of every purchase:

• The Giveback: When you use a Rescue Code, 25% of PetAve's contribution margin goes directly to the Animal Welfare Organization of your choice.

• Zero Hidden Fees: We never touch the rescue's cut to cover our platform fees or operating costs.

• No Overhead Deductions: PetAve salaries and office expenses are never subtracted from the rescues share.

• Our Formula: Sales Price - (COGS + Shipping + Tax) = Contribution Margin x (0.25) = Life Saving Impact!

We use the Contribution Margin because it is honest and transparent. It is simply the money left over after we pay the direct costs of your order:

• Product Cost (What we paid the vendor)
• Shipping & Fulfillment (The cost to get it to your door)
• Transaction Fees (Credit card processing)

The Math is Simple:

Price−Direct Costs=Contribution Margin

Many companies promise to donate a "percentage of net profit." The problem? Net profit is often a myth. Through creative accounting, giant corporations can subtract "expenses" like executive bonuses, Super Bowl ads, and luxury office leases until their profit—and your donation—disappears.

At PetAve, we don't think rescues should get the "scraps" left over after corporate bloat. That's why we fight for the best margins - both for the consumer and the animals!

By giving from the margin instead of "net profit," we ensure the mission is funded first, not last.

• 25% Giveback: When you use a Rescue Code, we dedicate 25% of PetAve’s share of that margin to your chosen shelter.

• Real-Time Tracking: Partners can see this in their Rescue Dashboard listed as Mission Impact. It’s called "Impact" because it represents real meals and medicine, not accounting jargon.

• Consistent Value: Because we are a lean, founder-led team, we keep our prices competitive while sending a much larger slice of the pie to the heroes saving lives.

At PetAve, we don't hide behind the math.

We let the impact speak for itself.

PetAve.com officially opens in Summer 2026. But you can start shopping today! Don't forget the Rescue Code!

We’re currently busy behind the scenes stocking our digital shelves and syncing up with our shelter partners. Hang tight—it’ll be worth the wait!

Check back with us in Summer 2026!

Instead of spending on flashy billboards or high-end office spaces, we put every dollar where it matters most. Our team is comprised of a board of dedicated professionals with one common goal: saving animals!

Because our entire team currently works Pro Bono, we operate as a lean, grassroots movement. We rely on word-of-mouth and the integrity of our mission to grow. When we save on overhead, the animals win.

No! We aren't here to compete with shelters or rescues for your charitable dollars. If you want to make a direct financial donation, please give it straight to your local animal rescue, shelter or sanctuary.

However, for those who believe in our mission and want to help us scale, PetAve LLC is open to investors who share our philanthropic vision. If you’re interested in joining our journey, please contact us for a review by our board of advisors.

No. PetAve is a social enterprise (LLC) designed to provide support for animal welfare organizations and rescues.

By operating as a business that gives away a massive portion of its share, we can scale faster and provide more consistent, long-term funding to the boots-on-the-ground nonprofits that need it most.

At PetAve, animal safety and welfare are our top priorities. We are committed to strict compliance with FDA laws in every state, which means we won't ship products until we have every legal green light in place. We are currently awaiting final license approval to sell food and treats in your specific area.

We are working hard to expand our reach — we currently ship to Alaska, and we expect to be in your neighborhood very soon! Please check back often for updates as we clear these final hurdles.

Your pet's health is our top priority, which is why we refuse to take shortcuts when it comes to pharmaceutical safety. To ensure total welfare and strict compliance with FDA and state-specific laws, we are currently finalizing the specialized pharmacy licenses required for your area. While some retailers might bypass these rigorous standards, we are committed to doing things the right way. We are working hard to clear these final legal hurdles—please check back soon as we expand our pharmacy services to your door!

Absolutely not!

We believe that lives are not for sale. Unlike some "big-box" stores that keep animals in glass enclosures for profit, PetAve is strictly a supply and distribution platform. We don't sell animals; we sell the products that help them thrive, and we give 25% of our share the rescues and shelters that actually save them.

Yes - We don’t just claim transparency; we prove it!

We actively encourage Animal Welfare Organizations to audit PetAve LLC to ensure every cent of our promised contribution is reaching its destination.

We stand by our "Demand the Audit" policy. If a discrepancy is ever found, we are committed to making it right immediately. Our goal is 100% transparency and 100% accountability because we know that every dollar represents a meal or a medical treatment for an animal in need.

In fact - we're contractually obligated to honor our end of the bargain with partnered Animal Rescues and Sanctuaries.

When you buy from a giant corporation, the profit goes to shareholders. When you buy from PetAve, 25% of the share goes to a local Animal Welfare Organization of your choice!

You get the same high-quality products, but you also get the satisfaction of knowing you just fed a shelter dog or funded a rescue.

Also, we encourage bathroom breaks! Nobody should be forced to pee in a bottle.

Not at all. Because our team works pro bono and we skip the expensive office suites and Super Bowl ads, we can keep our prices competitive with the giants while still giving 25% of the share to the animals.

In a nutshell - We don't do the "bottle" thing.

Our team works for the mission, not a paycheck—but they still deserve basic human dignity. We champion fair working conditions and common sense, like making sure nobody ever has to skip a bathroom break to meet a quota.

Because we believe a "Business for Good" should start with how it treats its own people and animals. We’ve seen the reports of warehouse workers being denied basic human dignity to meet corporate quotas. At PetAve, we reject that culture. We encourage bathroom breaks and treat our team like humans—because nobody should be forced to pee in a bottle.

Puppy Theater™ is the creative heart of PetAve, featuring a cast of original characters designed to bring joy and awareness to the rescue community. These characters aren't just doodles or prompts; they are world-class designs developed with contributions from industry legends, including:

• Bill Dely: Known for his work on Animaniacs, Teenage Mutant Ninja Turtles, and Penguins of Madagascar.
• Tom Martin: A seasoned writer and producer with credits including The Simpsons and The Muppets.

While these characters are available for commercial brand licensing, we offer a special "Community First" exception: All verified animal welfare organizations can license PetAve branded content and characters at absolutely no charge. It’s our way of providing rescue organizations with high-quality media tools to amplify their missions.

To ensure our impact is sustainable, our characters are brought to life through cutting-edge AI technology utilizing the advanced vocal synthesis of ElevenLabs.

We are committed to digital responsibility by optimizing our rendering processes and reusing curated footage to minimize the power and water usage typically associated with high-end animation.

For-profit entities interested in licensing our PetAve™ — Kitty Theater™ — Puppy Theater™ — PetAve Pals™ characters can contact our board of advisors. Revenue generated from these commercial licensing agreements helps us scale our platform and increase our impact for animal welfare.

If you are a verified 501c3 Animal Welfare Organization simply reach out to us! We provide our full suite of PetAve branded content for you to use in your marketing, social media, and fundraising efforts for free. We succeed when you succeed.

Absolutely. We welcome all animal lovers, whether you support a large municipal shelter or a small, local breed-specific sanctuary. Our goal is to provide a new revenue stream for the organizations doing the hard work of saving lives.

Tell them about us! On your next volunteer trip or donation drop-off, mention PetAve.com to the shelter staff. We are always looking to expand our pack, and we’d love to have them join the platform so they can start receiving 25% of PetAve's share from future orders.